Social Media Strategy

My final project is an online exhibit for Gunston Hall using a content management software called Omeka. I have created this site in conjunction with Fenwick Library at George Mason University to give a tutorial to graduate students. The tutorial itself has been completed, but the site still exists for those who were unable to attend. This site has three main audiences: students who can utilize it in their coursework, archivists with large amounts of material, and artists wanting an online presence for their work. In order to reach them I have created the following strategy to engage them through social media.

Due to the visual nature of my site, there are three social network sites that appeal to my project: Facebook, Tumblr, and Instagram. These sites have a large number of users that provide more opportunity for exposure. Posting a minimum of twice a week will allow new users a better chance of coming across the project, and to show that it is still active. Tumblr and Instagram only allow small messages with each post. Therefore these posts will likely include the title of a particular aspect of the site (either a specific item or collection) with a brief description. Facebook does allow for longer posts, and the message can be one or two sentences. The posts are intended to highlight a particular aspect of using Omeka or to show an example of using the site. I will include links to my site whenever possible. Anyone viewing the posts can comment or share the post. My aim in using these particular sites is to provide screenshots or images from my site to allow anyone seeing the post to have a clear understanding of the post.

The success of this strategy will be seen by a number of different measures. The first is how many people are following the account. This number will show the reach each post is attaining, and if enough people are viewing the information to make the effort worthwhile. Another key measure is the amount of ‘chatter’ the posts generate. This can be number of comments, likes, shares, etc. that the posts are accumulating. As people talk about the project, it has a better chance of spreading and getting a wider audience. One measure that shows the overall effect of the social media strategy is to see how many people are looking at the project itself. Since I am hosting my project on my personal server space, I am able to look into the amount of traffic on my site – how many views, which days have more, etc.


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